After watching Patrick McKenzie’s presentations from MicroConf 2011 and 2012, I’ve distilled a few tactics I’m going to try and report back on.
(in no particular order)
1. first-time user experience (FTUE) is another critical step in the process of generating a true, paying customer. Spend all that time finding and courting the customer only to stop after they’ve signed up (even if they’ve paid) is a good way to lose money. I’m going to add some logic to my startup apps where the first time a user signs-in they will receive a simple dialog box that welcomes them, tells them what’s expected and gives them a pointer to the help PDF. Then I’m going to track which buttons they click.
2. Grab the “productname” .org / .net / .com. If your product is software for sailors then grab “sailingsoftware.com / .org / .net” gets you a lot of points with Google.