Finding a lot of competitors in this market. It seems fairly well established and crowded. It was definitely a hit to the gut to see such a thing as talking with the lead who said “we’ll be your first customer” and “there must be tons of businesses out there that need this too!” really built my hopes up.
Having a lot of competitors certainly validates the market, however I’ll need to find a niche that is still lucrative and will be my own or at least significantly reduced competition if I am to enter the market. Still haven’t written a line of code (good!), but I feel I’m still a long way from doing so.