Monthly Archives: April 2013

SEO tactics

After watching Patrick McKenzie’s presentations from MicroConf 2011 and 2012, I’ve distilled a few tactics I’m going to try and report back on. (in no particular order) 1.  first-time user experience (FTUE) is another critical step in the process of generating a true,

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Growth Hacking – tactic 1

1. OPN – Other people’s networks – use existing social networks of those users you are interested in to find new users for your startup.  Partner with these networks and do “co-marketing” opportunities

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Hacking the Customer Development Process – Part 4

Ideas from Dan Martell’s MicroConf 2012 speech on growth hacking   1.  (for enterprise software) – find out from whom your potential customers are already buying from 2.  getstatisfaction.com – use to find niche software products.  Find out what customers

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Hacking the customer development process – part 3

An interesting tip from a Rob Walling video.  Use YouTube to drive SEO gains.  Find a question, with important keywords, and create a new screen cast video that answers this question.  Create a youtube video where the title of the

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Hacking the customer development process – part 2

After listening to Product People TV podcast, I wanted to draw attention to the process outlined by Jason Evanish – http://productpeople.tv/2013/03/27/ep19-jason-evanish-shares-his-process-for-understanding-customers/. Create a landing page or blog post. Both should have a sign-up form for email addresses (at least) –

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Validating B2B software market demand

I have a single business interested in Genesis One (what I’m calling my first potential SaaS software solution).  Since then I’ve found competitors, followed up with this initial customer and everytime this initial customer rejected any alternatives to Genesis One telling

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Hacking the customer discovery process – part 1

I’m the type of person that needs to understand things in a very methodical way.  Must be due to my engineering background, but I like things explained very clearly, so when it comes to customer development, it’s not enough that

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Update on Genesis One – the competition!

Finding a lot of competitors in this market.  It seems fairly well established and crowded.  It was definitely a hit to the gut to see such a thing as talking with the lead who said “we’ll be your first customer”

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2nd call and genenis one!

My next call with a prospective customer started off much more optimistically.  After reaching out to a b-school alum with the same canned email asking if they saw software solution opportunities in their market, the response that came back from the alum

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First customer development phone call

Finished my first call with an attorney to learn about software solution opportunities in the legal industry. My report card: Active Listening: C Follow-Thru: B+ Overall Result: C- The takeaways: Be quiet and let them speak When setting up the

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